Ryan Thomas Riddle

Writer. Editor. Marketing Leader.

Occasional Starship commander.


An award-winning writer.


I'm Ryan Thomas Riddle. I am not Lord Voldemort. I'm an award-winning writer for my work as a mild-mannered reporter for a great Bay Area newspaper, The Daily Post. My work has also appeared in the San Francisco Bay Guardian, Fast Co DesignComics Bulletin and 99U.

I am also the co-author of the ebook Demystifying Delightful Interaction Design

Nowadays, I'm a marketing leader consulting with companies on their marketing, branding and content strategies. 

Previously, I was UXPin's Director of Marketing. Before that, I was the Lead Editor at ZURB, a digital product design company.

When I'm not pounding the keyboard, I'm an occasional starship commander and secretly suspect I may be a Time Lord. You can read all about my adventures through time and space on Twitter, @ryantriddle. 


Things I wrote

A small sampling. 

The right way to do collaborative design: how to avoid designing by committee 

Co-written with Marcin Treder, UXPin CEO

IDEO founder Tim Brown once said, “Design is everywhere, inevitably everyone is a designer.” And it’s a viewpoint that designers are hearing with increasing frequency; because if you’re a problem solver, you’re a designer, right? Not necessarily.

17 Design Feedback Techniques that Influence Others and Win Meetings

Picture this. The designer on your team has spent the last week whipping up lo-fi wireframes that highlight solutions to the user and business problems you're trying to solve. She's worked through all the interactions. Then she presents to the rest of the team. But she flounders, stumbling over her words. Everyone has a deer-in-the-headlights look on their faces. She's lost them. And it ends with the dreaded four words ...


It's hard to accept you might be wrong and don't know what you're talking about. That's because we're socially ingrained to think that questions are a burden, that we need to have the right answers all the time. And if you don't you could be seen as an impostor ...

The Never-Ending Battle for truth, Justice and Superman's copyright

The battle rampaged through the streets of Metropolis, in the skies above and even into the skyscrapers. Bread crumbs of ash, concrete and steel strewn in its wake. Two titans duked it out, each blow causing a sonic boom. Fists slammed into flesh, tearing ligaments, snapping tendons and splintering bones. An invincible man whose skin couldn’t be penetrated bled. His face was bruised, battered. His opponent, Doomsday, cocked his arm back once again and with a force unfathomable, incalculable by our understanding of physics ...

The 448's War 

The Green Room of the San Francisco Veterans Building has been taken over for the night by the Sisters of Perpetual Indulgence, a charity organization that mashes Catholic imagery and drag, perhaps San Francisco's most iconic gay group. But among the drag queens and leather daddies are military veterans in garrison caps and vests decorated with medals ... 


Apple CEO Steve Jobs took matters into his own hands to retrieve a next-generation iPhone prototype, documents revealed. San Mateo County Superior Court Judge Clifford Cretan yesterday ordered unsealed a 10-page sworn statement with details ... 

What i've branded

brand stories, oh my.

UXPin redesigned

This campaign promoted the refitted UXPin web application, which included teaser videos and landing pages. I set the overall strategy and tone for the entire campaign, while also writing copy for landing pages, blog posts and various emails. 

In the past, I've written an article on what makes a great brand and gave a talk on branding at CascadeSF





2011 Awards

Breaking News for 2010 – Third Place, The Daily Post, Explosion, inferno guts neighborhood, David DeBolt, Ryan Riddle

News Story for 2010 – Second Place, The Daily Post, Jobs demanded return of iPhone, Ryan Thomas Riddle, Jamie Morrow

2012 Awards 

News Story for 2011 — Third Place, The Daily Post, “Transit chief's pay raised in less than an obvious way,” Ryan Thomas Riddle. 

Toastmasters International 

Area B3, International Speech Contest — Second Place, Spring 2014  

My Cred

The good ol' Cv

I've been a writer and editor for a long time, here's my resume to prove it.

And if you've got an aversion to PDFs, you can also find me on LinkedIn


Make contact

Let's work together.

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