Content | IN-bound | outbound | brand
Ryan Thomas Riddle helps startups and tech companies get better leads through their content, branding, and digital marketing. He brings his award-winning journalism experience to craft stories and marketing initiatives that engage and enlighten a targeted audience.
He's worked with companies such as Helio (a product of ZURB), UXPin, Wrike, and UCSF. His content has appeared in various publications, such as Fast Co Design. He's the co-author of several ebooks on design.
As Interim Chief Marketing Officer, Ryan drove branding and marketing initiatives that grew UXPin's revenue month over month by 6%. This created an annual revenue of $4 Million.
He's always up for new clients. Get in touch!
“Ryan is a very detail oriented marketer with a special interest in brand and content marketing. We have worked together on multiple Go-To-Market strategies. Ryan is a successful risk-taker. He uses unique ways to determine what the target market needs and has the capability of tweaking his marketing strategies accordingly.”
—Sunita Reddy, Former VP of Product and Design at UXPin
Content
Ryan has been a professional writer for more than 25 years. His investigative reporting earned him three San Francisco Press Awards. His content marketing has gotten countless leads for the startups he’s worked with.
17 Design feedback techniques
that influence others and win meetings
(ZURB)
The Problem: ZURB needed leads for its then-new Design Feedback Online Course, which Ryan also helped create.
The Solution: Write an entertaining yet authoritative piece unlike any other dry, dull article on the subject.
The Result: Signups went up and contributed to the Design Feedback Online Course being one of the most popular courses ZURB taught.
EBooks (UXPIN)
Four UXPin ebooks Ryan co-authored.
The Problem: UXPin wanted to gather Enterprise leads for their sales department.
The Solution: Write several ebooks on subjects that would appeal to designers at various Enterprise companies in a variety of industries, ranging from Tech to automotive. Ryan along with the editorial team oversaw freelancers with subject matter expertise. He is listed as a co-author on several publications. He also worked with Marketing Tech to see that the leads would be properly filtered and sent to sales.
The Result: UXPin’s ebook downloads was in the hundreds and garnered thousands upon thousands of viable leads.
GUIDES (HELIO)
Helio uses a space exploration theme throughout its marketing site, including its content pages.
The Problem: Helio wanted to attract more potential users to its marketing page and increase conversions to its design feedback tool.
The Solution: Helio enlisted Ryan’s help to jump start their content marketing at the height of the pandemic. Having worked with its CEO previously, he was specifically sought for his ability to write entertaining, out-of-the-box content.
The Result: The Guides, especially the one on Positioning Statement, are some of most highly trafficked content on the Helio website.
Branding
UXPin redesigned
Ad for UXPin’s 2015 redesigned application.
The Problem: UXPin wanted to announce its then-new redesign.
The Solution: Working with a videographer, editor, PPC ad specialists, and the entire marketing team, Ryan crafted an entire outbound marketing campaign that included videos, articles, and PPC ads.
The Result: During the first few weeks of launch, the videos attracted thousands of potential leads for the new redesigned UXPin.
Jarek, one of UXPin’s engineers, tells you how math served as the foundation for what’s under the hood of the redesigned UXPin as part of the outbound campaign.